Direct Response Email Marketing Strategist Hiring Scorecard

Role: Direct Response Email Marketing Strategist (Part Time Contractor, Fully-Remote)

Summary: This 100% remote role owns the strategy, writing, and performance of our 50,000+ person email list. Your job is to turn email leads into qualified sales calls through smart, high-converting nurture campaigns — without burning out the list. You’ll run our email content calendar, write weekly value-driven emails, and build automated nurture systems that consistently drive trust, engagement, and booked calls for our coaching program.

This role blends creative copywriting, marketing strategy, and light data analysis. You’ll track key list health and performance metrics, report results weekly, and make continuous improvements based on what’s working.

#1 Outcome Over the Next 6 Months: You’ve turned our email list into a predictable, high-converting channel that books 50–75 qualified booked calls per month, drives real engagement, and becomes one of the most valuable assets in the entire business.

Compensation

Base Retainer

• Retainer: $4,000+ per month to start (based on experience)
• This retainer covers all core responsibilities: strategy, execution, reporting, and optimization of the email channel

Performance-Based Bonuses

• $55 per qualified booked call generated via email campaigns (tracked via Go HighLevel or Hyros)
• Example: 75 qualified calls = $4,125 bonus for the month (on top of retainer)

Annual Holiday Bonus

• We give $$$ bonuses during the holidays, because we actually give a f*ck about you